So what exactly does the title PR Coordinator entail? We have asked the lovely Elyce to give an insight into what exactly goes on behind the scenes and some of her favourite moments so far at TJ Swim.
ELYCE, WHAT HAS BEEN YOUR FAVOURITE MOMENT AT TJ SO FAR?
There have been so many in such a short period of time, however for me it would have to be our Fashion Week event where we showcased our new Solstice collection. This was my first event for TJ Swim and it was so great to get creative and execute such a great event.
WHAT DOES YOUR DAY TO DAY LOOK LIKE?
One of my biggest jobs here at TJ Swim is influencer management, so my day to day tasks are keeping on top of our influencer programs and ensuring content is being secured. I also write a lot of copy for blogs, press releases and any media/ influencer enquiries that come through. Along with any event management. I am also a point of contact for our outsourced PR agencies in the US and AUS.
This being so top line of what my “day to day” tasks are. Not every day is the same and that’s one of the exciting parts of my job.
IS IT TRUE YOU HAVE 3 COFFEES A DAY?
I will say I have been guilty of this.. I am trying to cut down to 2 a day so stay tuned.
WHAT DO YOU LOVE MOST ABOUT WORKING AT TJ SWIM?
I am very big on work culture and it doesn't get much better than working at TJ Swim. Working with like-minded women in this industry is so crucial and I am surrounded by the most hard-working, intelligent and amazing girls. It really does make coming to work so great. Plus we all have a sweet tooth so there are endless snacks in the office.
WHAT'S NEXT FOR YOU AT TJ SWIM?
We are currently working on something incredibly exciting for TJ Swim and no I won’t be giving too much away but this is a project that we can’t wait to share. TJ Swim is in for a big end of year.