As we celebrate TJ Swim’s 5th Birthday, we would like to take a look back at our biggest moments and thank all of the queens who celebrated each accomplishment with us. To everyone who continues to support, love, and build TJ Swim we would like to personally thank you as we wouldn’t be here without you.
After struggling to find high-quality bikinis with brazilian coverage that lasted beyond one Summer, a 21 year old Tara Jane founded TJ Swim from the laundry of her parents house. Fast forward to 2020 and the company is internationally recognised and has amassed over 300,000 social media followers.
TJ Swim has grown to be one of Australia’s leading, premium swimwear labels with a cult following including A-List celebrities such as Kim Kardashian, Kourtney Kardashian, Kylie Jenner, Khloe Kardashian, Sofia Richie, Miley Cyrus, Brandi Cyrus, Rosie Huntington-Whiteley, Chrissy Teigan and Addison Rae as fans.
In 2018 TJ Swim took the stage at Miami Swim Week to showcase the “Miami Heat” collection. Only to return in 2019 with “Femme Fatale” showcasing the latest styles and bold colours . The collections continued to get bigger and brighter.
In 2019, we launched a special collection, a design collaboration with LA influencer, Socialite and Kylie Jenner's best friend, Stassie Karanikolaou. Stassie X TJ Swim included a range of pastels in ribbed luxe fabrics to flatter every body type, inspired by Stassie’s personal style. Stassie X TJ Swim was a hit with 250,000 fans flooding the TJ swim site at once to purchase the collection.
TJ Swim has provided women all over the globe with luxe, timeless and chic swimwear and most recently, Loungewear. When we aren’t in swimwear we’re in loungewear, especially in 2020
With the global pandemic, we took a step back to prioritise our customers needs, releasing Face mask and Scrunchie bundles when the world needed them most. Using our crinkle cut offs and keeping in line with our company values towards reducing waste.
Empowering women is at the core of TJ Swim’s values and collections, with bikinis and swimsuits that cater to all shapes and sizes. With this in mind, we introduced our extended size range from x-small to x-large, as well as a collection dedicated to catering to larger busts.
Here at TJ Swim we believe in a sustainable future and we are continuously striving to reduce our overall carbon footprint and environmental impact. This includes taking conscious steps towards sustainability, in 2020 we switched to compostable, environmentally friendly packaging materials, focused on reducing our overall use of plastic and implemented sustainable practices within the business and supply chains. We continue to strive towards our goal of 100% Sustainable packaging by the end of 2021. You can find out more about our sustainability efforts here.
Alongside this we have also partnered with i=Change, providing the opportunity for customers to use their purchase power to give back and shop for change. $1 from every purchase is donated to one of three life-changing projects that are close to their heart. You can find out more about i=Change here.
A message from Tara Jane:
“Happy 5 year anniversary to us! I would like to personally thank each and every one of you for all of your continued support over the years, I am truly grateful! It has been such an amazing 5 years and I couldn't have done it without you! Thank you for joining me on this extraordinary journey, I look forward to many more years together!” Tara Jane & the TJ SWIM team