Timeless swimwear designed in Australia with sustainability and female empowerment at the forefront.

Inspired by her love for minimalistic high-fashion, Tara Jane launched TJ SWIM at the age of 21 from her parent’s laundry. Today, TJ SWIM is one of Australia’s leading swimwear labels with an extraordinary global following and strong online presence. The label has successfully captured the hearts of numerous social media influencers and celebrities such as Kylie Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Rosie Huntington-Whiteley and Chrissy Teigen.

The label’s cutting edge designs are bold yet timeless, featuring cheeky Brazilian coverage and 80’s inspired high cut styles that complement the curves of the female body. Each suit is delicately hand made with premium quality fabrics to ensure a unique standard of sophistication. TJ SWIM is known for it’s fashion forward bikinis and swimsuits that cater to all body types, empowering it’s customers from all around the globe to look and feel their absolute best.

A sustainable future is at the core of TJ Swim’s company values. They are continuously striving to reduce their overall environmental impact. This includes taking conscious steps towards sustainability including researching and sourcing environmentally friendly fabrics and packaging materials, reducing their overall use of plastic and implementing sustainable practices within the business and supply chains. The label have also partnered with i=Change, allowing their customers to shop for change and give back with every purchase. $1 from every order is donated to one of three life changing projects that are close to the label’s heart.

A message from Tara Jane:

“I started TJ SWIM with the intent of creating myself premium quality bikinis that looked cute and lasted longer than one season. Once I felt that I had created the perfect bikini, I then decided to share my designs with the world and create bikinis for women of all body types. It has been so exciting to see my little hobby growing into a global swimwear label, I couldn’t have done it without our beautiful customers and for that I am eternally grateful. It’s super exciting to be a young woman in business and I look forward to continuing this extraordinary journey. Thank you to our customers for your love, support and loyalty over the last few years and for allowing me to share my passion with you. I hope you love your TJ SWIM bikini as much as we have loved creating it!”