ABOUT TARA | TJ SWIM FOUNDER AND DESIGNER

ABOUT TARA | TJ SWIM FOUNDER AND DESIGNER

Posted by Leara Duldulao on

TJ SWIM is an Australian designer swimwear label brought to you by Tara Jane. 

Inspired by her love for minimalistic high-fashion, Tara Jane launched TJ SWIM at the age of 21 from her parent’s laundry. From these humble beginnings, TJ SWIM is one of Australia’s leading swimwear labels today with an extraordinary global following and strong online presence. The label has successfully captured the hearts of numerous social media influencers and celebrities such as Kourtney Kardashian, Rosie Huntington-Whiteley, Chrissy Teigen, Natalie Halcro and Tammy Hembrow.

The label’s cutting edge designs are bold yet timeless, featuring cheeky Brazilian coverage and 80’s inspired high cut styles that compliment the curves of the female body. Each suit is delicately hand made with premium quality fabrics to ensure a unique standard of sophistication. TJ SWIM is known for it’s fashion forward bikinis and swimsuits that cater to all body types, empowering it’s customers from all around the globe to look and feel their absolute best.

Since Tara Jane founded the company in 2015, she has amassed over 250,000 social media followers, and seen her company grow at an exponential rate. In 2018 TJ SWIM participated in Miami Swim Week and was featured in Vogue Australia three times.

A message from Tara Jane:

"I started TJ SWIM with the intent of creating myself premium quality bikinis that looked cute and lasted longer than one season. Once I felt that I had created the perfect bikini, I then decided to share my designs with the world and create bikinis for women of all body types. It's been so exciting to see my little hobby growing into a global swimwear label, I couldn't have done it without our beautiful customers and for that I am eternally grateful. It's super exciting to be a young woman in business and I look forward to continuing this extraordinary journey. Thank you to our customers for your love, support and loyalty over the last few years and for allowing me to share my passion with you. I hope you love your TJ SWIM bikini as much as we have loved creating it!

xx Tara Jane"