It’s no secret that TJ Swim has become one of the biggest swimwear brands across the country.
But what does it take to make a small business successful? Our founder Tara has kindly agreed to answer some greatly anticipated questions and share an insight into what her day to day looks like.
DID YOU EVER IMAGINE THAT TJ SWIM WOULD GROW INTO THE BRAND IT IS NOW?
Absolutely not, when I started TJ SWIM it was a side-hustle while I was studying and working. I never imagined that my little hobby would grow into being an international brand! It’s so exciting and I couldn’t be prouder of how far it has come.
WHAT’S YOUR FAVOURITE THING ABOUT OWNING A SWIMWEAR BRAND?
I love seeing our ideas come to life and then seeing our beautiful customers looking incredible in their TJ SWIM all around the world, it’s just amazing.
WHAT DOES YOUR DAY TO DAY AT TJ LOOK LIKE?
No day is the same, every day is different, the only constant is my morning cup of tea! If I were to summarize, my day is filled with meetings, strategising future campaigns and events and scanning socials, marketing platforms and the back end to ensure everything is firing correctly.
HAS THERE BEEN ONE MOMENT SINCE STARTING TJ SWIM THAT HAS STOOD OUT TO YOU THE MOST?
I’d have to say our fashion shows at Miami Swim Week were the most memorable experiences. Being able to showcase our collections on an international level was so much fun! Also seeing our swim on celebrities such as the Kardashian-Jenners have been pinch-me moments.
WHAT’S NEXT FOR TJ SWIM?
We’re so excited to continue creating sustainable swimwear and we’re looking forward to expanding our product range, so keep an eye out!
